A great cover letter can set you apart from other candidates. While your CV lists your qualifications and experience, your cover letter tells the story of why you're the right person for the role. Here's how to write one that gets results.
Why Cover Letters Still Matter
Some job seekers wonder if cover letters are still relevant. The answer is yes — especially in South Africa. Many hiring managers use cover letters to assess communication skills, enthusiasm for the role, and cultural fit. Even when a cover letter is listed as "optional," submitting one shows initiative and professionalism.
The Structure of an Effective Cover Letter
Opening Paragraph
Start strong. State the position you're applying for and where you found the listing. Include a compelling hook — why you're excited about this specific role and company.
Example: "I am writing to express my interest in the Marketing Manager position at [Company], as advertised on LinkedIn. With over five years of experience driving digital campaigns that have generated measurable results, I am excited about the opportunity to contribute to your team's innovative approach to brand growth."
Body Paragraphs (1–2)
This is where you connect your experience to the job requirements. Don't simply repeat your CV — instead, expand on 2–3 key achievements or skills that are most relevant to the position. Use specific examples and quantify results where possible.
Closing Paragraph
Reaffirm your interest, mention that your CV is attached, and include a call to action. Express your enthusiasm for the opportunity to discuss your application further.
Cover Letter Best Practices
- Keep it to one page: Three to four paragraphs is ideal.
- Address it to a person: "Dear Ms Nkosi" is much better than "Dear Sir/Madam" or "To Whom It May Concern." If the hiring manager's name isn't listed, do some research on LinkedIn.
- Match the tone: Your cover letter should complement your CV's design and tone. Our templates include matching cover pages for this reason.
- Proofread carefully: A single typo in a cover letter can undermine your credibility.
- Customise every time: Never send a generic cover letter. Each one should be tailored to the specific job and company.
What NOT to Include
- Salary expectations (unless specifically requested)
- Reasons for leaving your current job
- Negative comments about previous employers
- Personal information unrelated to the role
- Cliches like "I am a hard worker" or "I am a team player" without evidence
Get a Professional Cover Page
All our CV templates come with a matching cover page that gives your application a cohesive, polished look. The cover page provides a structured format so you can focus on writing great content.